How marketing and communication people use social media

In a small survey done by agency, among people working in marketing and communication (primarily from Denmark), the company got some interesting insights.

Contributor Jonas Klit Nielsen from shares them with you in this post.

The survey had about 170 valid responses and people were asked about their behavior on social media.

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Digital Identity – we create our selves!

Jonas Klit Nielsen In a recent post, I wrote that two of the most essential aspects of social media for me, are closely related: human beings or people on one hand and identity on the other. They might even be the same.

The post was about the human aspect, this one is about identity!

The homepage at, shows a huge monkey with a board in his hands. On the board, something is written.
Why a monkey? It’s not that important for this post, it depicts where we think social media are on ‘their’ evolution scale right now.  What’s important for this post, is the writing on the board. It says: “Life is not about finding yourself. Life is about creating Yourself!”.

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