Viral marketing: how to create and guide controversy

If you have a healthy interest in social media, it should not be surprising to find yourself spending an hour or two a day reading through tech websites, looking at controversies and discussions of the social media world.

From Facebook to Myspace, social media companies are constantly in the news, drawing criticism and controversy for their decisions. It is not limited to the major players, either. Check out any major technology website and you will see links to hundreds of small companies that are becoming involved in scandalous, controversial stories.

This constant barrage of controversy does two things to your news intake.

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How marketing and communication people use social media

In a small survey done by agency Mindjumpers.com, among people working in marketing and communication (primarily from Denmark), the company got some interesting insights.

Contributor Jonas Klit Nielsen from Mindjumpers.com shares them with you in this post.

The survey had about 170 valid responses and people were asked about their behavior on social media.

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