multitasking Archives - Social Email Marketing

ExactTarget released a study that looked at the digital channels Americans check first. According to the survey, the first thing 58% of the online “consumers” do when “connecting” is checking their email or as ExactTarget puts it: “interacting with companies on email”.

I’m not an American but if I was, I would be in that 58%.

Search engines and portals rank second. 20% of Americans start their online day visiting a portal or using a search engine.

The portal seems obvious since many set a portal as the default page in their browser and quite a few people I know don’t bother changing the default settings of their browser when buying a new computer.

But I guess that’s just one possible explanation. Visiting a portal must be like reading the newspaper for many and I guess search engines play a similar role.

Back to the data. According to the ExactTarget survey, 11% of Americans start their online journey with Facebook.

Due to the growth of social networking and micro-blogging sites the survival of e-mail marketing has been questioned for quite a few times in the past year.

The recent researches by eMarketer and StrongMail once again prove that there is nothing to be afraid for e-mail marketers.

The reports also provide some interesting insights about Millennials’ and how they adapt to the changing media environment and their relationship with social media and e-mail marketing.

Marketers sometimes wrongly assume that the new generation is just all about new technologies, tools and channels when targeting Digital natives.

As you can see from the table below, Generation Y is not that different from others, but due to the natural multitasking skill they just embrace more means of communications than the generations before.