Updated data from Nielsen on worldwide use of social networking sites

According to recently updated data from Nielsen, the amount of time that people from around the world spend on social networking web sites has increased by 2 hours per person each month from 2009.

The study asked participants in 10 major countries how long they spent each month on web sites like Facebook, Myspace, Twitter and Classmates Online. The average across the study concluded that each person spent around five and a half hours using such sites every month.

This included access both at home and at work.

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Viral marketing: how to create and guide controversy

If you have a healthy interest in social media, it should not be surprising to find yourself spending an hour or two a day reading through tech websites, looking at controversies and discussions of the social media world.

From Facebook to Myspace, social media companies are constantly in the news, drawing criticism and controversy for their decisions. It is not limited to the major players, either. Check out any major technology website and you will see links to hundreds of small companies that are becoming involved in scandalous, controversial stories.

This constant barrage of controversy does two things to your news intake.

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