In a cross-channel and integrated marketing reality, social media marketing is not an isolated marketing strategy. On the contrary: social media marketing is very customer-centric and by definition cross-channel. And it certainly should be part of your overall marketing strategy.
Use all communication channels your business has and let them leverage each other. Social media campaigns mostly start from an integrated and holistic viewpoint with the ‘user’ or customer as the main focus.
When you look for successful ways Twitter was used for marketing purposes, you often encounter the same cases and examples.
So I decided to start looking for real-life examples of Twitter success and not only the huge and well-known examples such as Dell and the likes.
Now, the best way to gather case studies, is to appeal to you, dear visitors! So please, if you know an example that is not known yet, reply to this post, add a link, whatever. Of course you can also DM me on Twitter, that seems obvious, or mail me at info[at]socialemailmarketing.eu.