Tom Pick on social media ROI and web analytics

Tom Pick of KC Associates Recently, contributor Ambal Balakrishnan from Click Documents, interviewed Tom Pick, an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates. He shared his thoughts on this year’s marketing evolutions and on social media ROI.

Tom, who blogs about B2B marketing on Webbiquity, believes that with increased time spent on social media marketing, C-level executives will pressure their teams to demonstrate measurable ROI from these programs.

Read more

Social media: hype or revolution?

Well, this morning (my time) I posted one of Erik Qualman’s YouTube videos. I don’t know if it got you shaking or not. If you missed it, here it is (on social media ROI).

Here is another one from Erik, I always loved (again, because it’s not only valuable but also because it’s simply engaging).

You might have seen this one too. If it’s not the case: watch Erik’s famous ‘Socialnomics: is social media a fad?’ video. This time featuring music by Fatboy Slim. It’s also on the Social Marketing Forum, join and embed your own YouTube favs, if possible related to (social media) marketing 🙂

Read more