social media Archives - Page 16 of 52 - Social Email Marketing

Is social media really connecting us?

In the last five years, something truly amazing happened online: people started talking. On digital channels, that is. People have always been talking of course.

Websites popped up with the sole promise of connection, bringing people together through social profiles, chat-based applications, and providing almost every users out there with a PC or mobile device, internet connection, and time to spare the opportunity to connect with people from all over the globe.

The endless expansion of social media saw hundreds of websites and social networks created, each with a focus on a different type of connection. Some were interest-based, others were region-based, finally, a number of websites were designed without any focus on specialization, leading to the major social media platforms we know today. And let’s not forget how people started talking by creating their own websites: blogs.

Email or social media: empathy and listening are key in customer service

Recently I wrote about Joseph Jaffe’s Customer Service Manifesto. Now, Joseph doesn’t mean customer service as most of us interprete it (problem solving, etc.). However, in this post I will use the term in its more traditional sense.

Today we are using all possible channels to provide customer service to our customers. As I wrote earlier, people demand 24/24 and 7/7.

And I don’t mind adding to it that people have inflated expectations and sometimes demands that are exaggerated. We live in a society of instant gratification and, to be honest, I personally find this rather sad.