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Sam Cece (CEO StrongMail): our evolution is driven by our customers

Sam Cece CEO of StrongMail One of the companies that often comes into the picture when talking about the connection of email marketing, social media, mobile and more from a solution perspective, is StrongMail.

In the past year and even months, StrongMail acquired some companies, launched new products (especially in the social media space) and was all around the news with campaigns and customers, using its social media platforms (and of course its email marketing solutions).

To me, one of the most striking findings, is that StrongMail, an email solution provider, even offers social media marketing solutions like its StrongMail Influencer and StrongMail Social Direct (in beta) to businesses that don’t use its email marketing platforms. An interesting strategy that called for an interview with CEO Sam Cece.

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Categories Email marketing, Interviews Tags customer lifecycle, Email Advisor, email marketing, email solution provider, multi-channel marketing, Radian6, Sam Cece, Social Direct, Social Notes, social sharing tool, Social Studio, StrongMail, StrongMail Influencer, StrongMail Social Direct, viral marketing

StrongMail goes social media with viral features and now includes multi-variate testing

It’s been a very busy day so in this post I might do some copy and paste from a press release. Yesterday, StrongMail announced the latest version of its Message Studio.

What’s new? First of all, the new Message Studio now includes Campaign Optimizer, a tool that leverages multi-variate testing to automatically optimize campaigns in real-time.

You know what that means: StrongMail now offers the possibility to test what content etc. performs best so that you can optimize the remainder of the campaign.

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Categories Email marketing, Industry news, Social email marketing Tags blogs, Campaign Optimizer, campaigns in real-time, email, email marketing, Facebook, Forward-to-a-Friend, Message Studio, multi-stage sharing behavior, multi-variate testing, MySpace, Social Notes, StrongMail, StrongMail Influencer, Twitter, viral marketing, viral marketing + email marketing

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