Are you ready to defend your social media spend?

Mark Price I have the pleasure to introduce you to yet another contributor. His name is Mark Price and he is Managing Partner at M Squared Group.

Mark is a leader, writer, speaker and consultant on how to increase revenue by retaining and growing best customers by improving their experience. Mark also blogs on Cultivating Your Customers.

In his first post, Mark focuses on the question how you can support your social media spending to the CFO? An excellent read about an issue many marketers struggle with!

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MillwardBrown and Cymfony team up to determine effects of share of voice across social media properties

Earlier this week, Millward Brown and its ‘digital unit’ Dynamic Logic sent out a press release announcing a partnership with Cymfony.

With the partnership the company will, and I quote, “integrate analysis of the millions of discussions occurring everyday on social media sites, blogs and message forums into their established suite of digital, media and marketing solutions”. 

The purpose is to enable brands to have a better view on their performance from the customer view point. 

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