In December so many companies have been launching their own URL shorteners (shall I mention Google?) that I forgot to follow the existing ones.
Take bit.ly for example. Maybe you already know it but the people at bit.ly recently launched bit.ly Pro mid December.
What does this professional version offer?
Most businesses simply don’t measure the impact of their social media marketing. The reason is often that they don’t have the tools.
Traditional measuring tools such as some Web Analytics platforms can be incapable of measuring social media. More advanced (and expensive) Web Analytics applications however often can.