Social media marketing Archives - Page 34 of 96

When I started this blog back in December, I thought no one would read it because I was not a native English speaker, and I guessed that what I have been writing about for ages in my own country wouldn’t appeal to an international “audience”.

The interaction with people via this blog, the “followers” (I really hate that word) and good old Google Analytics, tell me I was wrong.

When I started the Social Marketing Forum, I was doubting again. Who needed another web site, group blog or Ning community about social media marketing, right?

But I was wrong again. If you have over 600 members in 3 months and over 900 fans on your Facebook page in 2 weeks you must be doing something that appeals I guess.

I tweeted, retweeted, bookmarked or Facebooked this earlier (I don’t even remember when and how) but finally found the time to write a bit about it. Two recent studies conclude that “social media are becoming a viable tool in a business marketing mix”.

I haven’t checked them in detail (which I usually do) but limited myself to some key data, based on this 11 days old blog post on brand strategist Valeria Maltoni’s Conversation Agent (hope you don’t mind, Valeria) since she also adds some nice stats, data from Forrester, etc.

As always, be careful with studies because for each one that says social media marketing is booming, there is one that says something else 🙂

However, I guess that with the Marketing Executives Networking Group (MENG) 3rd Annual Marketing Trends Study and The CMO Survey undertaken by the Duke University Fuqua School of Business and the American Marketing Association, we are quite safe.