Social media marketing Archives - Page 45 of 96

Nanda Kishore (ShareThis.com): marketers must be able to find, measure and target their influencers

Our contributor Ambal Balakrishnan from Click Documents asked Nanda Kishore, CTO at ShareThis.com to share his views on the key marketing trends in 2010. I guess you know what ShareThis.com is all about. If not, you might want to read this post first. ShareThis is all about…sharing.

Unfortunately many marketers still have to discover that sharing is not only about social media but also about ‘older’ interactive marketing and communication channels like email in which sharable content, sharing tools and social media integration become increasingly important, whether ESPs like it or not. Enough said, read what Nanda Kishore defines as key marketing issues for 2010 below.

Madison Avenue still has to find its way to social media, and it will not happen soon

Last week, CNET’s Caroline McCarthy wrote about eMarketer’s data about ad spending on social media sites.

According to eMarketer, the share of social networks such as Facebook and MySpace, was only 5.5% of the total digital ad spending in 2009. That’s slightly more than in 2008, and it’s indeed a bit surprising when listening to both the intentions from marketers and from the social networks themselves.

Especially if you look at how the Facebook’s and MySpace’s of this world try to convince advertisers to spend on their networks. Is it a coincidence that recently Facebook announced it will take care of its own advertising business?