Viral marketing: a bunch of tips on how NOT to do it

Despite all the viral marketing success stories, there is still an embarrassing number of amateur mistakes made in the average viral marketing campaign.

From plans falling apart to downright terrible marketing messages, newbie viral marketers tend to walk along a risky path. While success is still waiting at the end, there are several no-nos that are there to catch up marketers along the way.

In this post you will find five anti-tips that will help you plan and execute a successful viral marketing campaign, without any potential hold-ups or failures.

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The Tipping Point and social media

Jonas Klit Nielsen from Mindjumpers This is not a post about when social media hits the Tipping Point; it’s more a bunch of some initial thoughts on a part of Malcom Gladwell´s theory and who in social media it applies to.

Said from the beginning – I would like your comments and thoughts on this – so please while reading, prepare yourself to leave those valuable thoughts.

At Mindjumpers, we have for a while now been looking into the first part of the Tipping Point theory, the part of how things go viral, not through the quantity of people, but through the quality.

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