One of the hardest tasks for any online business is finding great, reliable, and ultra-talented employees.
Especially if you’re looking for specific profiles that are hard to find because everyone wants them. Businesses and recruitment firms use all possible channels they have: their own databases, connections, online and offline media etc.
I don’t have to tell you that you also see more and more job offerings on social media like Twitter and of course via LinkedIn.
I recently took my 9 year old daughter to Justice, a children’s apparel retailer. From the onset the manager bombarded me, at 5 minute intervals, with product recommendations and promotions. This continued for 30 minutes until I was forced to school her on customer insight and preferences. The power of personalization.
A bad email program is much like an ineffective sales person. Instead of having to read the disinterest on the faces of your customers, feel the negative impact on sales, or in my case, hear the harshness of their words; email marketing can tell you almost everything you need to know about your customers and help you to sell more.