As outlined in my previous post, “Why Email must Reverse Engineer Social Now”, future engagement metrics and delivery patterns will be based on how subscribers’ social networks interact with a given brand.
Disclaimer: The strategies outlined below are congruent and/or complementary with advanced “opt-in” best practices.
It is safe to say that behavioral targeted messaging may not achieve the same level of granular social activity that a contemporary preference center would.
As a leading vendor of mobile phones, smartphones and texting devices, LG tackles the problem of mobile harassment among teenagers and young adults.
While a massive amount of text messages is sent every second by teens all over the world, it’s a fact that it’s hard for some of them to take a moment considering the side effects by sending a seemingly harmful text. LG shows responsibility and has found a great way to reach out to the young target group social media.
A nice case study.