B2B marketing consultant Michele Linn: only reader-focused content stands out

B2B What is good content and what is successful content marketing? It certainly isn’t about quantity.

That’s what B2B marketing consultant and writer Michele Linn says in an interview with contributor Ambal Balakrishnan from Click Documents.

While many companies may be focusing on quantity, the ones that will succeed will be those who focus on quality, Michele says.

She predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media.

Read more

Social media and search engine marketing: Greenlight’s predictions

UK-based Search Engine Marketing (SEM) company Greenlight, recently revealed its “top 10 predictions for natural and paid search in 2010”.

Now, this blog is not really about search engine marketing but about the impact of the changing online behavior of people (as a result of the social Web) on all areas of marketing. So it shouldn’t come as a surprise that this involves SEM too as I wrote before.

The interesting thing about Greenlight’s predictions is that social media play a very prominent role in them. Some examples.

Read more