B2B marketing consultant Michele Linn: only reader-focused content stands out

B2B What is good content and what is successful content marketing? It certainly isn’t about quantity.

That’s what B2B marketing consultant and writer Michele Linn says in an interview with contributor Ambal Balakrishnan from Click Documents.

While many companies may be focusing on quantity, the ones that will succeed will be those who focus on quality, Michele says.

She predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media.

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Email marketing: tips for the subject line

As you probably know, the subject line is crucial in email marketing. It’s one of the main elements, even the most important element, that will make a recipient open your email or not. 

And it’s important from a deliverability viewpoint.

Keep your subject line informative, relevant and compelling. Create curiosity and intrigue. Build trust and always write your subject lines with your recipients in mind. 

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