reader-focused content Archives - Social Email Marketing

Introducing a new contributor with an interview: Michele Linn

I’m pleased to introduce you to a new contributor to this blog.

Her name is Michele Linn and we got to know each other when I posted an interview with Michele, by another contributor, Ambal Balakrishnan.

Michele is a B2B content marketing strategist with a passion for helping companies use content to connect with their ideal buyers.

In addition to creating reader-focused content such as eBooks, websites, and white papers, she also helps her clients think through strategies on how to design and promote content to engage with their audience.

B2B marketing consultant Michele Linn: only reader-focused content stands out

What is good content and what is successful content marketing? It certainly isn’t about quantity.

That’s what B2B marketing consultant and writer Michele Linn says in an interview with contributor Ambal Balakrishnan from Click Documents.

While many companies may be focusing on quantity, the ones that will succeed will be those who focus on quality, Michele says.

She predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media.