B2B marketing consultant Michele Linn: only reader-focused content stands out

B2B What is good content and what is successful content marketing? It certainly isn’t about quantity.

That’s what B2B marketing consultant and writer Michele Linn says in an interview with contributor Ambal Balakrishnan from Click Documents.

While many companies may be focusing on quantity, the ones that will succeed will be those who focus on quality, Michele says.

She predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media.

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