Remember that I already posted twice on the interview I had with Michael Kahn regarding Twitter? Well, here’s another piece.
It’s about customer service and reputation management, a topic that came back often in the interview.
Content, community, collaboration and co-creation
Relevant content is crucial in social media marketing. However, don’t think that social media marketing and community marketing is only about distributing your own content.
On the contrary: although well written, informative, useful, entertaining, funny, etc. content is important, it is by no means the end.
You should look at content as a story and as just one of the many elements of creating a community. Content should be produced in function of your community.