Customer engagement and social CRM

Since this blog is about the cross-fertilization of social media and social communication evolutions (in the first place a change in how people and companies behave and communicate), it’s time to bring in another topic I will start blogging about: social CRM.

And since customer engagement and social marketing are clearly top priorities for marketers in 2010, here is already a presentation about social CRM. More posts coming soon.

Sometimes images say more than words like in this presentation by Martin Walsh, simply called ‘Social CRM Definition’.

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Planning to start using Twitter? Some basic mistakes to avoid

Twitter is a social phenomenon that has taken everyone by surprise. Tweeting was first thought of as a purely social activity similar to text messaging, but marketers quickly figured out it could also be a powerful marketing tool.

And like any tool, when used badly, you get bad results. Sometimes very bad.  Some of the worst mistakes you can make on Twitter are very easily avoided with just a few basic cautions.

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