Getting started with content marketing: Michele Linn’s 7-step plan

Michele_Linn Since content is key in many of the topics this blog is about, lately we have been writing a lot about the several dimensions and aspects of content in various forms of communication.

In this post, Michele Linn, shares a 7-step plan to get started with content marketing.

A few years ago, my husband and I were preparing for our daughter’s arrival. Like many parents-to-be, we wanted to have everything ready before we brought our daughter home.

Not only were we prepping the nursery, but we also started thinking about everything from childproofing the house to saving for her college education. It was positively overwhelming!

It’s easy to feel the same way when planning your content marketing strategy.

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Aggressive marketing on social media destroys long-term value and influence

People There is a reason for direct response marketing’s relatively limited presence in social media: it is not the type of advertising that lends itself to long-term influence.

Not all marketing efforts are effective. From failed advertising campaigns to products that were simply designed erroneously from the start, a variety of marketers, businesses, and advertisers have been rejected, spat out, or otherwise pushed away by marketing outlets.

Social media is no different.

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