Enterprise 2.0 collaboration software Glasscubes goes Google Apps

Before I “talk” about something I like to test drive it. But that approach has made that I still must test drive like 10 applications and that people start sending mails asking me when I’m going to start testing their great apps.

So, sorry people at Glasscubes, I am going to write a small post about the press release you’ve sent me, but I won’t have the time to do an interview (and sorry to all the others waiting also, there are but 24 hours in a day).

When I take a quick look at the features Glasscubes offers, I immediately think a bit about 37Signal’s Basecamp and Box.net (I was a Basecamp customer, now I use Box.net) but also about social CRM for small businesses.

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Customer-centricity, multichannel marketing, relevant content and CRM 2.0: has anything changed?

When talking about social CRM with people, the first company that is mentioned often is Salesforce.com. It is weird to see how people link a topic such as social CRM immediately with a company or platform.

However, social CRM is much more than that. Yes, it is also about having a holistic and multichannel view on your customers and prospects. And, yes, it’s about social networks and CRM platforms too.

But most of all, at least according to me, it’s about a customer-centric mindset.

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