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Twitter and marketing: an interview with Len Cercone

Len Cercone Here is an interview that was posted earlier on an other blog, about Twitter and marketing. I republish it because it contains quite some interesting insights.

In an eBook Len Cercone from US-based agency CerconeBrown&Company writes that one of the mistakes of social marketing is believing that a Facebook page or Twitter account will attract prospects.

Cercone explains (I quote from the paper): “Maybe it’s a hangover from the dot-com boom, but too many companies think that if they build it, they will come. Sadly, it just isn’t so”.

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Categories Interviews, Micro-blogging, Social media marketing Tags Best Buy, CerconeBrown&Company, customer service, eBook, Facebook page, Len Cercone, listening tools, social media marketing, The Seven Deadly Mistakes of Social Media Marketing, Twelpforce, Twitter account, Twitter marketing, YouTube

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