Here is an interview that was posted earlier on an other blog, about Twitter and marketing. I republish it because it contains quite some interesting insights.
In an eBook Len Cercone from US-based agency CerconeBrown&Company writes that one of the mistakes of social marketing is believing that a Facebook page or Twitter account will attract prospects.
Cercone explains (I quote from the paper): “Maybe it’s a hangover from the dot-com boom, but too many companies think that if they build it, they will come. Sadly, it just isn’t so”.