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Bill Gates goes social and throws in his influence for Haiti (and so should you)

Seems like Bill Gates has a real Twitter account now. Launched two days ago and already over 275,000 followers when I last checked.

Bill follows people to. Forty until now. Welcome to Twitterville, Bill (is the word Twitterville copyrighted, Shel?).

In his first post Bill (can I say Bill, Bill?) tweeted “Hello world” and some other things.

If you expect that Bill’s Twitter account is all about Microsoft, think again. He is talking about Haiti (and so should you because, even if you’re not Bill Gates or whatever; if you can convince one follower to donate – and of course donate yourself – you made a difference).

Social media and the forgotten content challenge

Don’t worry, this post is not again about the importance of share-worthy content and user-generated content in social media. It’s about another content challenge.

Many companies still struggle with the basics of relevant and visitor-centric on their web sites. All too often they don’t pay enough attention to the written content, the little words that make people click, the words in web forms and so on.

One of the aspects that is often overlooked when defining a content strategy for a web site is that you need to check the relevance of your content and, more importantly, if there are no web pages or other content items that are completely obsolete. Every content strategy should foresee that. Now, let’s take a look at social media.