The world of social media has presented some unique opportunities not just to marketers, but to community organizers and communicators. While ‘community’ is becoming the online business world’s hottest buzzword — and most misused, if predictions are any guide — the predictions and proposed changes are at this point limited to the business world.
Building a community is not limited to people with a product to market — it can be a remarkable opportunity for entrepreneurs who are still deciding on a product, non-profit groups looking to unite passionate people, and of course, marketers looking to connect with a wide audience.
These four methods will help you build a community, connect with your users, and create social media ‘permission marketing’ assets: