written content Archives - Social Email Marketing

Social networks can be great for connecting with people and having conversations, but they’re even better when used as an in-depth multimedia sharing platform.

From videos to music, images to online games, there’s no end to the amount of media that can be shared through social media platforms and online communities.

However, a lot of users, particularly companies and commercial entities that are new to social media, don’t know how to share their videos and dynamic marketing materials properly. Online video can be a killer marketing format and mastering the art of video sharing can certainly help with conversions.

In this post you’ll discover some tips, and strategies that will help you share video, audio, and images more effectively online.

Enjoy boosted conversions, increased buzz and discussion, and a much more dynamic social media presence with dynamic multimedia as part of your social media platform.

Nowadays, email marketers get the advice to focus on relevant and share-worthy content. However, content does not have to be written. An image is content too. However, in email marketing written content is king and on top of that don’t we have to keep our emails, their content and their design simple, to the point, concise, focused and short?

On the other hand, I notice an increasing focus on using video in emails. Video is a rich and more sophisticated type of content. However, the web surfers are embracing it so why not include it in email? Some email marketers are using it, and if we can believe some recent data (see further) it works. However, it surely is not mainstream yet.