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The winner of the Super Bowl social media buzz according to Alterian: Pepsi

As the first followers and visitors of this blog might know, I’m kind of a slideshare sharing freak. However, it’s been a while, since I shared a slideshare presentation (I just love that name: ‘slideshare’, so simple and so descriptive).

All this to say that I finally found some time to check what’s happening on slideshare and, especially, what good content was put online these last few days and weeks.

Here is an interesting one by Alterian, that was posted 4 days ago. Based on the title ‘Super Bowl Social Media Results’, you might think that it’s predominantly for people from the US, but it’s not.

What is social (media) marketing? Marketing.

Here’s a post about ‘social marketing’, and what it is. Might seem strange for a blog that has been talking about social media marketing since over a month now but let’s look at it anyway because there is more than meets the eye.

The term ‘social marketing’ was introduced ages ago by Philip Kotler. To be precise: Kotler and Gerald Zaltman wrote an article called “Social Marketing: An Approach to Planned Social Change” in the Journal of Marketing in 1971.

You can see, given the year the article was published, that social marketing strictly has nothing to do with Internet, social media, etc.