Creating social media fan pages and communities: tips to do it better

It’s one thing to have a social media profile, and another altogether to empower your business or personal branding efforts with an entirely independent social media fan page or community.

From small businesses to major corporations, thousands of worldwide business presences have captured the attention of social media platforms on a user-level, but few have made the move to becoming total fan-based brands.

Whether you want to simply conglomerate your social media presences or provide a new platform for fans and customers to interact, the tips in this post on fan page and community building will help you find social media marketing success.

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The role of email marketing in the social media day and age (part 1 of 2)

Email marketing is a form of marketing. Marketing is a global and holistic strategy with one final goal: generate revenues. There are many ways of achieving this goal, from direct marketing to branding.

Email marketing is a part of a global marketing strategy. Social media marketing too. Customers are increasingly online. They decide when, where and how they want to connect. And why: to gain information, buy, complain, talk, comment, interact, etc.

Marketing should strive to get a global view on the customer by tracking all online and offline interactions. The goal is to create customer satisfaction.

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