You would be surprised if you knew how many companies are still doubting in this social networking day and age, whether they should start a blog or not.
Although blogging might sound ‘old school’ to the first movers out there, the reality is different. Blogs are social media and often the hub of social media.
And, yes, many companies still have to be convinced. When companies consider starting their own blog or even joining the conversations on other people’s blogs these good intentions still often bring with them dozens of questions. ‘Should we blog?’ ‘What should we blog about?’ ‘What about the legal aspects?’ ‘What if we receive negative feedback?’ ‘Where do we start?’
For those companies: some arguments why they finally might take a risk.