Digg, Reddit and other news bookmarking sites are not only about traffic

For many marketers, the front pages of major social (news) bookmarking websites have often been seen as the holy grail of online authority and marketing potential.

Offering hundreds of thousands of page views, a true tidal wave of online exposure and word of mouth marketing power, and the flexibility required to generate thousands of online subscribers, the front page has become the top goal for many online marketers.

The only problem is that the reality is not quite as rosy as the rumors.

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Twitter is now a more mature service: how Twitter feeds the funnel

Inbound marketing software company HubSpot (that grew out of MIT research) last week-end posted an interesting presentation about inbound marketing but most of all about the role of Twitter and the changes in the Twittersphere.

The presentation shows that traffic is slowing on Twitter as well as user growth (posted about that before).

But, according to HubSpot Twitter is now a more mature service with on average more followers, more following and more updates.

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