Last week I wrote a few times about the impact of social media marketing on SEM and posted about some search engine marketing companies that were sharing their opinions regarding social media and search.
One of them was UK-based Click Consult (read the post here), that offers SEM services but also other Internet marketing services.
I decided to interview them about what is called ‘social media optimization’ (SMO).
Yesterday, UK-based SEO Consult, TopSEO’s number 1 UK SEO agency, sent out a press release highlighting that social media optimization “can be of considerable benefit to a website’s rankings in the search engine results pages (SERPs)”.
I guess most SEM marketers will agree on this and the fact that yet another SEO agency highlights it, is again an illustration of how social media are affecting what we do as marketers.