social media platforms Archives - Page 3 of 5

Creating social media fan pages and communities: tips to do it better

It’s one thing to have a social media profile, and another altogether to empower your business or personal branding efforts with an entirely independent social media fan page or community.

From small businesses to major corporations, thousands of worldwide business presences have captured the attention of social media platforms on a user-level, but few have made the move to becoming total fan-based brands.

Whether you want to simply conglomerate your social media presences or provide a new platform for fans and customers to interact, the tips in this post on fan page and community building will help you find social media marketing success.

Centralizing your social media presences: tips and a warning

Social media can be a maze at times, with hundreds of services colliding to create an environment that confuses even the most tech-savvy marketer.

From Facebook to Twitter, all the way to services like Seesmic and Ning, marketing through social media can often seem like an endless quest to register even more profiles and fill in even more forms. And I even haven’t talked about Digg, FriendFeed, Delicious, Reddit and so many others yet.

Of course, when you spread your influence across multiple profiles, the workload quickly follows. Menial tasks dominate your social media marketing inventory, and even the simplest announcement becomes a two-hour job as you post it across multiple profiles, services, and platforms.

Centralizing your social media presence gives you a chance to cut down on work and increase your online influence, all at the same time.