Twitter

HubSpot’s social media monitoring in 10 minutes per day

You probably know those books that promise to learn you something in 10 minutes per day. The people at HubSpot put a slideshare presentation online two weeks ago, called ‘Social media monitoring in 10 minutes per day’.

Don’t worry: going through the slideshare won’t take you ten minutes per day. It’s the social media monitoring that should at least take you ten minutes per day, HubSpot claims.

I quickly went through the slideshare. After an introduction about social media marketing and inbound marketing (with the nice funnel chart), you get some insights in and tips for social media monitoring in this 60-slide presentation.

Read more

Your online reputation: it is all in your fingers…

Chris_Tompkins Human nature is a very complicated thing and many times our emotions can rule our actions. I’m sure everyone, at one time or another, has had an awful day and snapped at someone at the office, on the phone or even over the dinner table.

Now, these instances happen in real time, where the interaction is not documented (unless there is a hidden camera at the water cooler). So if you make a mistake, you can apologize and smooth out the situation.  Many times you can even improve on a poor first impression.

But when it comes to online interactions, it isn’t as simple. Your words last forever and can be seen by millions.

Read more