JP DC

J-P is the founder of i-SCOOP. He's a trusted digital transformation consultant. J-P is active on the crossroads of marketing, management, customer service, publishing, digital technologies, psychology, media and IT since 1992.

HubSpot’s social media monitoring in 10 minutes per day

You probably know those books that promise to learn you something in 10 minutes per day. The people at HubSpot put a slideshare presentation online two weeks ago, called ‘Social media monitoring in 10 minutes per day’.

Don’t worry: going through the slideshare won’t take you ten minutes per day. It’s the social media monitoring that should at least take you ten minutes per day, HubSpot claims.

I quickly went through the slideshare. After an introduction about social media marketing and inbound marketing (with the nice funnel chart), you get some insights in and tips for social media monitoring in this 60-slide presentation.

Read more

Guest post: email marketing; the SEO, keyword and content viewpoint

This week’s guest post comes from Corry Cummings, an experienced SEO copywriter and online marketer (email, social media, SEO, etc.) who runs ContentCustoms and MarketingCustoms.

Here is Corry’s take on email marketing, of course with a lot of search engine optimization and copywriting going on.

Some companies still make the mistake of assuming that, as email advertisements are typically short, there is no need to spend a great deal of time developing them.

On the contrary, email marketing campaigns can actually often be more difficult than marketing through full article search engine optimization or web promotion.

As they are indeed usually quite short, a good content developer must be able to express the main keywords and points of the email in as little space as possible while not providing such a low amount of information as to no longer be effective.

Read more