Movie marketing: impossible without YouTube?

Earlier this week, AdvertisingAge posted an interesting article regarding the important role YouTube today plays in the movie marketing business.

Like other businesses, entertainment business too relies on effective marketing to reach a wider audience base. With numerous films being released worldwide, it is important to create curiosity for the film in the minds of the audience. Google’s video site – YouTube is now helping them in this endeavor.

Some thoughts.

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Crowdsourcing and social media as a way to find new employees

One of the hardest tasks for any online business is finding great, reliable, and ultra-talented employees.

Especially if you’re looking for specific profiles that are hard to find because everyone wants them. Businesses and recruitment firms use all possible channels they have: their own databases, connections, online and offline media etc.

I don’t have to tell you that you also see more and more job offerings on social media like Twitter and of course via LinkedIn.

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