Social Email Marketing

Email marketing and call to action: how do I get people to the landing page?

Allow me to introduce you to yet another contributor and his first post. I’m convinced that all email marketers out there will love the stuff Pieter Wuyts writes.

Why? Because Pieter is one of the founders of 8Seconds, that very quickly became the market leader in real time email testing. The company is market leader in real-time multivariate testing in email marketing campaigns. So no big theories but real-life tips and tricks to boost conversion rates and efficiency of your email marketing. In this first post, Pieter immediately gives a bunch of tips. The question he answers is how to get people to the landing page. Think call to action, buttons and read these excellent tips!

Nanda Kishore (ShareThis.com): marketers must be able to find, measure and target their influencers

Our contributor Ambal Balakrishnan from Click Documents asked Nanda Kishore, CTO at ShareThis.com to share his views on the key marketing trends in 2010. I guess you know what ShareThis.com is all about. If not, you might want to read this post first. ShareThis is all about…sharing.

Unfortunately many marketers still have to discover that sharing is not only about social media but also about ‘older’ interactive marketing and communication channels like email in which sharable content, sharing tools and social media integration become increasingly important, whether ESPs like it or not. Enough said, read what Nanda Kishore defines as key marketing issues for 2010 below.