B2B marketing consultant Michele Linn: only reader-focused content stands out

B2B What is good content and what is successful content marketing? It certainly isn’t about quantity.

That’s what B2B marketing consultant and writer Michele Linn says in an interview with contributor Ambal Balakrishnan from Click Documents.

While many companies may be focusing on quantity, the ones that will succeed will be those who focus on quality, Michele says.

She predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media.

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Nanda Kishore (ShareThis.com): marketers must be able to find, measure and target their influencers

Nanda Kishore is Chief Technology Officer at ShareThis.com Our contributor Ambal Balakrishnan from Click Documents asked Nanda Kishore, CTO at ShareThis.com to share his views on the key marketing trends in 2010. I guess you know what ShareThis.com is all about. If not, you might want to read this post first. ShareThis is all about…sharing.

Unfortunately many marketers still have to discover that sharing is not only about social media but also about ‘older’ interactive marketing and communication channels like email in which sharable content, sharing tools and social media integration become increasingly important, whether ESPs like it or not. Enough said, read what Nanda Kishore defines as key marketing issues for 2010 below.

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