Lyris

I have been following the evolutions regarding the integration of social media and email for marketing purposes and serving plenty of tips for a while now.

The evolutions don’t stop, I can’t even follow them, so let me give you an overview of facts and data about email and social media integration, especially since yesterday StrongMail released a report in which the company states that email and social media integration appears to have finally reached mainstream. 

In this post, you will find all the recent facts about social media and email from various surveys and some industry news (including stuff I haven’t covered) that clearly shows that ESPs are increasingly adding features to integrate social media and email and that email marketers are going full throttle for social email marketing.   

Read more