roi Archives - Page 8 of 9 - Social Email Marketing

According to the annual worldwide survey of content management, email marketing, web analytics, social media monitoring and much more, company Alterian, 66% of 1068 surveyed marketing professionals will invest more in social media marketing in the next 12 months.

This of course does not mean that 66% of respondents will increase their marketing budgets: 40% of the 66% that will spend more in social media marketing, and I quote, “said they would be shifting more than a fifth of their traditional direct marketing budget towards funding their social media marketing activities”.

The survey also found that 67% of respondents feel social media is either ‘increasingly important’ or ‘critical to success’.

You probably know that I have been saying that email marketing, social media marketing and every other form of marketing you can imagine should be a part of an encompassing marketing strategy, enabling you to see the big picture (and the overall ROI), instead of focusing on the channels and media themselves.

Recently, I interviewed Bart De Waele. He’s a Belgian social media expert so you might have never heard about him before. However, his social media marketing and online reputation management company (one of his many ventures) is doing quite well.

I asked Bart to talk a bit about his views on social media marketing.

For starters, I asked Bart what, according to him, the different steps are that should be taken in a social media marketing campaign.