Twitter, brands and search engine marketing

Some interesting thoughts from Michael Kahn (Performics) on the importance for brands to get their Twitter handle and on the importance of Twitter for search engine marketing.

Kahn: “Relevant brands have to have a presence on Twitter. Brand name Twitter handles are far too valuable to your brand to let them sit out there for squatters to scoop up. If someone else grabs your handle, they are controlling your brand’s message”

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