StrongMail released the Q4 2009 edition of its “Email Breakthrough Report”. As usual, the report contains a detailed analysis of “best-in-class email marketing campaigns across five industry verticals”.
A nice resource for email marketers, looking for good examples.
Furthermore, the report provides some trends and that’s what your servant is always more interested in. Are there any surprises that haven’t been covered here yet?
I’m happy to say there are.
Last week, email marketing service provider (ESP) Silverpop sent out a press release, focusing on some conclusions the company made, based upon its conversations with customers and email marketers.
Some of these conversations occurred via webinar. Silverpop has a popular monthly webinar series and, according to the press release, last year thousands of marketers logged in to Silverpop webinars.
Now, let’s look together at some lessons Silverpop learned about the priorities, challenges and issues email marketers have.