Business intelligence practitioners doubting the value of social media data: the debate is open

Sorry for the long title. Remember that earlier this week I posted about a report, conducted by BI solutions provider Kognitio and Baseline Consulting, that many business intelligence practitioners seem to be unsure how social media can benefit them (if not, read this first). 

At the end of the post I called upon BI practitioners to share their thoughts. 

As a matter of fact, two did. Their view and input are very relevant and interesting, so I decided to share it via a follow-up post. Here’s what they think.

Read more

Social media marketing in the overall marketing strategy

In a cross-channel and integrated marketing reality, social media marketing is not an isolated marketing strategy. On the contrary: social media marketing is very customer-centric and by definition cross-channel. And it certainly should be part of your overall marketing strategy.

Use all communication channels your business has and let them leverage each other. Social media campaigns mostly start from an integrated and holistic viewpoint with the ‘user’ or customer as the main focus.

Read more