white paper Archives - Page 3 of 3 - Social Email Marketing

Emailvision: email marketing and social media feed off each other

Yesterday, Emailvision published a white paper, outlining the top ten trends for email marketing in 2010. I just downloaded it and will try to report more about it in the coming days. I must say though that I have to praise Emailvision since it states that “integrated email marketing is crucial in the survival of the fittest” and I couldn’t agree more.

Now, with integrated email marketing Emailvision of course does not only mean integration with social media, a topic I often tackle.

By the way: neither do I. It’s also about integration with mobile channels, web analytics, CRM, your overall marketing strategy, cloud services and much more.

Social media and email integration: the facts and data

I have been following the evolutions regarding the integration of social media and email for marketing purposes and serving plenty of tips for a while now.

The evolutions don’t stop, I can’t even follow them, so let me give you an overview of facts and data about email and social media integration, especially since yesterday StrongMail released a report in which the company states that email and social media integration appears to have finally reached mainstream.

In this post, you will find all the recent facts about social media and email from various surveys and some industry news (including stuff I haven’t covered) that clearly shows that ESPs are increasingly adding features to integrate social media and email and that email marketers are going full throttle for social email marketing.