HubSpot’s social media monitoring in 10 minutes per day

You probably know those books that promise to learn you something in 10 minutes per day. The people at HubSpot put a slideshare presentation online two weeks ago, called ‘Social media monitoring in 10 minutes per day’.

Don’t worry: going through the slideshare won’t take you ten minutes per day. It’s the social media monitoring that should at least take you ten minutes per day, HubSpot claims.

I quickly went through the slideshare. After an introduction about social media marketing and inbound marketing (with the nice funnel chart), you get some insights in and tips for social media monitoring in this 60-slide presentation.

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Twitter is now a more mature service: how Twitter feeds the funnel

Inbound marketing software company HubSpot (that grew out of MIT research) last week-end posted an interesting presentation about inbound marketing but most of all about the role of Twitter and the changes in the Twittersphere.

The presentation shows that traffic is slowing on Twitter as well as user growth (posted about that before).

But, according to HubSpot Twitter is now a more mature service with on average more followers, more following and more updates.

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