Joe Pulizzi

Content marketing: predictions from 39 B2B marketers and marketing automation experts

Recently, I posted about Junta42’s research regarding content marketing and where it’s heading. The people at Click Documents also have published content marketing predictions, but they took another approach. Click Documents invited some industry experts to share their opinions.

With the support of Marketo, a US-based B2B marketing automation and lead management company I interviewed here before, all this resulted in a nice eBook. It’s called “Key Content Marketing Trends and Predictions for 2010” and contains very interesting findings, content marketing tips and the opinions of some great people.

Ambal Balakrishnan, president and co-founder of Click Documents asked 39 of the world’s top B2B marketers, email marketers, marketing automation experts and social media mavens one straightforward question: “What are key marketing trends and predictions for 2010?”

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Why customer-centric online content is crucial, especially in this social media day and age

Visitors of this blog know I have been posting a lot about the importance of content, as I did in Dutch before, and have been interviewing quite some people on the matter too, like recently Joe Pulizzi, Bryan Eisenberg and Christopher Knight.

And, as you also know, I often emphasize the importance of valuing the content that’s created by your community, integrating it where you can, link to it, etc. Content is everywhere and content marketing is about integration, strategy and customer-centricity. Finally, I often talk about the importance of relevant (or valuable, if you prefer) and share-worthy content.

User-generated and community-generated content matter very much to me. In several posts, I have gathered comments from “my community” (don’t like the “my” part because it doesn’t belong to me, it’s composed of people that decided to follow my tweets, read my blog, comment etc. but a community is never a “property”) to create new ones.

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