Social media monitoring and lead generation: maximizing ROI

Graphic social email marketing In today’s market, people are creative in avoiding all the traditional marketing schemes. They simply search for keywords and find what they are looking for more specifically. As I wrote before, from ‘push’ to ‘pull’. In other words, today’s society is more to the point.

If you are trying to maximize the return on investment (ROI) of your generated leads, you may want to try a few key concepts that I found in a white paper from Alterian.

Building effective organic search engine optimization (SEO), will allow you to “be found” by (potential) customers. The social networking tools out on the market provide huge user bases and social media monitoring helps with the interaction to those bases.

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All about social media and emerging marketing technologies for marketers

Ebooksocialmedia In this digital and social media era, marketers are increasingly embracing digital technologies and try to stay up-to-date with emerging trends. This is a difficult exercise because as a marketer you tend to lose yourself in technologies, media and channels and tend to forget the bigger picture.

The real exercise is not to fully understand all digital channels (although I encourage you to do so) but to understand how you can use all these new social and other media for marketing purposes.

I am often asked, when writing for other blogs about social media marketing, to describe social media in simple terms or to tell people how to get started. I always try to answer, but it is a huge exercise.

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