Email or social media: empathy and listening are key in customer service

Joseph jaffe the customer service manifesto Recently I wrote about Joseph Jaffe’s Customer Service Manifesto. Now, Joseph doesn’t mean customer service as most of us interprete it (problem solving, etc.). However, in this post I will use the term in its more traditional sense.

Today we are using all possible channels to provide customer service to our customers. As I wrote earlier, people demand 24/24 and 7/7.

And I don’t mind adding to it that people have inflated expectations and sometimes demands that are exaggerated. We live in a society of instant gratification and, to be honest, I personally find this rather sad.

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How marketing and communication people use social media

In a small survey done by agency Mindjumpers.com, among people working in marketing and communication (primarily from Denmark), the company got some interesting insights.

Contributor Jonas Klit Nielsen from Mindjumpers.com shares them with you in this post.

The survey had about 170 valid responses and people were asked about their behavior on social media.

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