Social media marketing Archives - Page 57 of 96

Social media become important customer engagement channels but email marketing is still king

This is something I posted elsewhere end of last year but it should certainly be here too.

Last December, Econsultancy released its fourth Customer Engagement Report.

The edition 2010 of the Customer Engagement Report, produced in association with cScape, found that the proportion of surveyed businesses who regard customer engagement as “essential” has risen to a record 55%.

According to the report “customer engagement is seen as being about creating relationships, which result in value both for customers and for companies”.

Joseph Jaffe at MarketingSherpa’s Email Summit ’10: happy customers equal new customers

Today, Joseph Jaffe opened the second day at MarketingSherpa’s Email Summit ’10. It seems that Joseph’s keynote was quite a success, the last few hours the things he said were all over Twitter.

Our man in Miami followed Joseph Jaffe’s keynote, below you can read what he mailed me about it. Joseph Jaffe presented his new book and theory, called “Flip the funnel”.

Kenny, who runs Emailgarage, feels that the new theory is a bit like Frederick F. Reichheld’s customer loyalty but then with a social media marketing flavor. Since I first interviewed Joseph ages ago on his book “Life after the 30-second spot”, we met several times and besides being a nice bloke, he knows how to passionate an audience. Our man in Miami seemed excited too, but he tried to resume Joseph’s keynote in a few snapshots. Here they are: